On Brown Hair ... blends and covers gray hair or light faded streaks. Adds rich deep brown highlights.

On Black Hair ... blends in gray hairs and adds slightly brown high­ lights.

On Red Hair . .. drabs out red tones and adds brown shade.

On Gray or White Hair .. . adds a rich brown shade.

On Blonde Hair . .. adds a rich brown shade.

COME ALIVE BLONDE

On Brown Hair ... adds golden highlights.

On Black Hair . .. adds golden highlights.

On Red Hair . . . adds golden highlights.

On Gray or White Hair ... gives a rich golden blonde shade.

On Blonde Hair . .. gives rich golden shade.

COME ALIVE MIXTURES

Many interesting results may be obtained by mixing proportions of these Come Alive shades. Here are some:

Equal parts of Come Alive Blonde and Come Alive Red produces a reddish gold shade.

Equal parts of Come Alive Blonde and Come Alive Brown produces a light golden brown shade.

Equal parts of Come Alive Red and Come Alive Brown produces a light to medium reddish brown shade.

You can get in-between variations of these colors by changing the proportions in these mixtures according to your own good judgment. For instance, by decreasing the amount of the darker color in the mix­ture, you will get a lighter interpretation of the shade.

The depth of the color is actually controlled by the amount of water used. You may lighten the shade by adding greater amounts of water.

Note :

Come Alive rinses are harmless to the normal scalp and skin. Never­ theless, like the purest food, it may produce an allergic reaction in a susceptible person. If there is any sign of an allergic scalp irritation after using this product, discontinue its use until proper patch testing shows that this product is not the cause of that irritation.

Come Alive rinses must not be used for dyeing the eyebrows or eye­lashes because of the possibility of an allergic reaction of the delicate orbital tissues

Shade Selector and Formula Chart for

COME ALIVE GRAY

COLOR DESIRED ON WHITE HAIR ON SALT AND PEPPER HAIR

for ½ oz. color plus ½ oz. color plus

LIGHT COLOR

ALL shades 3 oz. hot water 2½ oz. hot water

for ½ oz. color plus ½ 0Z. color plus

MEDIUM COLOR

all shades 2 ½ oz. hot water 2 oz. hot water

for ½ oz. color plus 1 oz. color plus

DEEP COLOR

all shades 2 oz. hot water 3 oz. hot water

To make color DEEPER, add MORE Come Alive Gray. To make color LIGHTER, add MORE hot water.

Always shake bottle before use. This is particularly important when using MIDNIGHT OPAL since it is more concentrated and can be di­ luted to a greater degree than the other three Come Alive Gray shades.

With each shade of Come Alive Gray you can obtain varying degrees of color ranging from light to medium to dark. Use this chart to select the degree of color you want for any of the Come Alive Gray shades.

ON NATURAL BLONDE HAIR

ON BLEACHED HAIR

ON SILVER, ASH BLONDE HAIR

½ 0Z. color plus AY2 oz. hot water

¼ oz. color plus 3 oz. hot water

½ 0Z. color plus 2 ½ . hot water

½ 0Z. color plus 4 oz. hot water

¼ oz. color plus 2 ½ oz. hot water

½ 0Z. color plus 2 oz. hot water

½ 0Z. color plus 3 ½ oz. hot water

¼ oz. color plus 2 ¼ oz hot water

• WHITE SAPPHIRE —This is the lightest
  shade. It adds a brilliant pearly glow to white
  and almost-white hair.
• SILVER DIAMOND —This is a medium
  shade. It polishes white and gray hair to gleam­
  ing silver.
• BLACK PEARL — This is a deep shade. It
  adds sparkle as it evens tones of salt-and-pepper
  gray.
• MIDNIGHT OPAL —This is the deepest
  shade. It adds lustre as it conceals gray with
  rich, smoky tones.

Shade Selector and Formula Chart foi

Come Alive Blonde, Come Alive Red, Come Alive Brown

General Rule: To make color DEEPER, add MORE COME ALIVE Rinse. To make color LIGHTER, add MORE hot water. The above 3 shades must be shaken welt in the bottle before use.