An exciting new group of Salon Formula shades is the Red Fashion Colors. These colors are for women who prefer a brighter, more dra­matic haircoloring.

The Red Fashion Colors, unlike other Salon Formula colors, are packaged with Lady Clairol Whipped Creme Hair Lightener. Each Red Fashion package contains a ¾ oz. bottle of Red Fashion Color in Creme Formula and a ¾ oz. bottle of Lady Clairol. When these two bottles are combined they give even greater bleaching action than the lightest red colors in Miss Clairol.

The Red Fashion Colors are:

FIRE SILVER ........ the reddest and brightest of the series.

SUN SILVER ......... a light red color.

PINK SILVER ........ a medium red color.

CHERRY SILVER . . a deep red color. Each of these colors can be used in the following ways:

1. Without pre-bleaching.

Applied directly to unbleached hair, it lightens hair, and produces exciting red shades.

• As a toner to give glamorous red shades to pre-bleached hair.
• As a toner to give a high fashion, pink-red tone to highly bleached
  hair.

HOW TO APPLY RED FASHION COLORS

MIXING RED FASHION COLORS

The Red Fashion colors may be used with or without the Lady Clairol in the package. A lighter effect is achieved with Lady Clairol because of its bleaching action. Without Lady Clairol, a darker interpretation of the same color is created.

For the lighter colors — Mix one bottle of Red Fashion Color (¾ oz.) and one bottle of Lady Clairol (¾ oz.) with 3 oz. Clairoxide or Pure White Creme Developer.

For the darker colors — Mix one bottle of Red Fashion Color ( ¾ oz.) with ¾ oz. Clairoxide or Pure White Creme Developer.

Greater variations with these four new Red shades can be achieved by changing the proportions of the Red color and Lady Clairol. Using more Lady Clairol and less Red color in the mixture gives a lighter shade of red.

APPLICATION TO NATURAL (UNBLEACHED) HAIR

For a light red shade:

¾ oz. Red Fashion Color

¾ oz. Lady Clairol

3 oz. Clairoxide For a deep red shade:

¾ oz. Red Fashion Color

¾ oz. Clairoxide

Virgin Hair.

• Apply the mixture to entire strand, starting 1 inch from roots.
• Take a strand test as soon as you have finished this application.

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SHADE NAME ON VIRGIN HAIR

Fashion Haircolors

FOR LIGHT COLOR

use the tint

WITH LADY CLAIROL

Formula —

One bottle ( ¾ oz.) RED Fashion Haircolor. One bottle ( ¾ oz.) Lady Clairol. 3oz. Clairoxide or

Pure White

Creme Developer

FOR DEEPER COLOR

use the tint

WITHOUT LADY CLAIROL

Formula —

One bottle ( ¾ oz.) RED Fashion Haircolor.

¾ oz. Clairoxide or Pure White Creme Developer

FIRE SILVER

lightens and gives a bright red shade gives a bright red tone

lightens and gives a gold red shade gives a gold red tone

lightens and gives a medium red shade gives a medium red tone

CHERRY SILVER

lightens and gives a deep red shade

gives a deep red tone

ON PRE-BLEACHED HAIR

ON HIGHLY BLEACHED HAIR

use the tint

WITH LADY CLAIROL

Formula —

FOR DEEPER COLOR use the tint WITHOUT LADY CLAIROL

Formula —

FOR LIGHT DELICATE TONES

use the tint

WITH LADY CLAIROL